Who we are

We're a fashion-tech startup that believes in improving lives through circularity.

Candour.Digital was founded in early 2020 with the philosophy of contributing to a better world through circular fashion and innovative technology. At that time, we were still called Candour Clothing, and our (Haiko Huvenaars and Lex Raijmakers) plan was to contribute to consumer awareness and behavioral change as a circular brand.

Since then, a lot has happened. We launched our circular t-shirts (with Schijvens Corporate Fashion), developed a digital wardrobe in 2021 with Oxious and Global Sustainable Enterprise System, and now, with New Optimist, we've actually developed a digital system that is available for purchase.

There’s much more we will share with you in the coming weeks, but for now, we are most curious to hear your initial reactions to our digital deposit system, Circulaid.